Tools
Pick the tool for the job. The checks give you a head start;
the final call is yours.
Tools I've spotted but haven't put through the checks yet.
On My Radar →HubSpot
Sales and marketing CRM with a usable free tier, plus email, forms and pipelines.
Free CRM / paid plans priced per seat
Nonprofit pricingNone
Where your data sits
EU option
Trains on your content
Yes unless you opt out
Blotato
Turns one piece of content into a batch of posts across your social channels.
Free 7-day trial / Starter $29/mo
Nonprofit pricingNone
Where your data sits
US
Trains on your content
Unclear
Canva
Design platform for social graphics, presentations, print and video, with brand templates.
Free tier / Pro £100 a year / free for charities
Nonprofit pricingCanva Nonprofits: free Pro + team tools, up to 50 users
Where your data sits
US
Trains on your content
Varies by tier
Adobe Creative Cloud
The professional creative suite: Photoshop, Illustrator, InDesign and Premiere, with Firefly AI built in.
CC Standard £51.98/mo / CC Pro £66.49/mo
Nonprofit pricingTechSoup: Creative Cloud individual one-year memberships at a discount
Where your data sits
Unclear
Trains on your content
No
Adobe Express
Quick-turnaround design and AI image generation, built on Adobe's licensed content.
Free tier / Premium £9.98/mo incl VAT / free for registered charities
Nonprofit pricingAdobe Express Premium for Nonprofits: free, 50 seats
Where your data sits
Unclear
Trains on your content
No
Ideogram
AI image generator that gets text inside images right, for posters, event graphics and quote cards.
Free tier / Plus $20/mo ($15/mo annual)
Nonprofit pricingNone
Where your data sits
Unclear
Trains on your content
Yes
The tools are the easy part
If your organisation doesn't have an AI-use policy yet, start there. Free, written for charity, cultural and heritage teams, and written to be adapted.
Perplexity
AI search engine that answers with cited sources, and runs multi-step research reports.
Free tier / Pro $20/mo
Nonprofit pricingEnterprise Pro discount for not-for-profits, on request
Where your data sits
US
Trains on your content
Yes unless you opt out
Gemini Notebook
Upload documents and question them. Turns a set of sources into summaries, briefings and audio.
Free
Nonprofit pricingFree in Workspace for Nonprofits
Where your data sits
Unclear
Trains on your content
No by default
Granola
Meeting notes from your own machine. Writes up what it hears, with no bot joining the call.
Free / Business $14/user/mo
Nonprofit pricingNone
Where your data sits
US
Trains on your content
Yes unless you opt out
ElevenLabs
AI voice generation and cloning. Turns written text into natural-sounding speech.
Free tier / Starter $6/mo
Nonprofit pricingImpact Program: free access, by application
Where your data sits
US
Trains on your content
Yes unless you opt out
Descript
Video and podcast editor you drive by editing the transcript. Also captions and transcribes.
Free tier / Hobbyist $16/mo billed annually, $24 monthly
Nonprofit pricingNFP and EDU rate: $12 per editor a month
Where your data sits
US
Trains on your content
No by default
Submagic
Automatic captions for social video, turning a clip into a captioned, ready-to-post version in minutes.
Free tier / Starter $19/mo ($12/mo annual)
Nonprofit pricingNone
Where your data sits
US
Trains on your content
Unclear
Tools I've spotted but haven't put through the checks yet.
On My Radar →Seedance (ByteDance)
ByteDance's AI video generator. Turns a text prompt or an image into short video clips.
Free daily credits / Standard $5 a month, billed in USD
Nonprofit pricingNone
Where your data sits
Other
Trains on your content
Yes
Claude
AI assistant for writing, analysis and strategy, with projects, custom skills and a coding agent.
Free tier / Pro £15 a month annual, £18 monthly / nonprofit Team $8
Nonprofit pricingClaude for Nonprofits: Team seats $8 per user a month
Where your data sits
US
Trains on your content
Varies by tier
ChatGPT
General-purpose AI assistant with image generation, voice mode and custom GPTs.
Free tier / Plus from £20/mo
Nonprofit pricingOpenAI for Nonprofits: Business at $8 per user a month
Where your data sits
US
Trains on your content
Varies by tier
Gemini
Google's consumer AI assistant app, with image generation, Deep Research and Gemini Live voice conversations.
Free tier / Google AI Plus £4.49/mo / Pro £18.99/mo
Nonprofit pricingNone
Where your data sits
Unclear
Trains on your content
Yes unless you opt out
Microsoft Copilot
AI built into Microsoft 365. Drafts and summarises across Word, Outlook, Teams and SharePoint.
Copilot Chat included with M365 / add-on £23.10/user/mo billed annually
Nonprofit pricingMicrosoft Nonprofit: 15% off Copilot, free Business Basic
Where your data sits
Your tenant
Trains on your content
No
Google Workspace AI
Gemini built into Docs, Sheets, Gmail and Drive, working on the files you already have.
Nonprofit free tier / Business Standard 75% off
Nonprofit pricingGoogle for Nonprofits: free tier, 75% off Business
Where your data sits
Your tenant
Trains on your content
No
Gamma
Turns an outline or prompt into a designed presentation, document or website.
Free tier / Plus £10/mo, £7/mo billed annually
Nonprofit pricingNone
Where your data sits
US
Trains on your content
Yes unless you opt out
Wispr Flow
Voice dictation that works in any app, turning speech into clean formatted text.
Free tier / Pro £12/mo annual (£15/mo monthly)
Nonprofit pricingNon-Profit Discount: Flow Pro at $8 a month annual
Where your data sits
US
Trains on your content
Yes unless you opt out
Grok
AI assistant, free at grok.com and built into X, with current answers drawn from the web and X.
Free at grok.com / SuperGrok $30/mo / X Premium £8/mo
Nonprofit pricingNone
Where your data sits
US
Trains on your content
Yes unless you opt out
Notion AI
AI inside the Notion workspace, reading and writing across your existing pages and databases.
AI included in paid plans / full AI on Business $20/member/mo
Nonprofit pricingNotion for Nonprofits: 50% off Business
Where your data sits
US
Trains on your content
No by default
DeepSeek
Open-weight AI models from a Chinese lab, available as a free chat app and a low-cost API.
Free / API pay-per-use
Nonprofit pricingNone
Where your data sits
Other
Trains on your content
Yes unless you opt out
Tools I've spotted but haven't put through the checks yet.
On My Radar →